Liu Fangling Umsebenzi Ophambili: Impahla Yokupakisha Iradishi Etyetyisiweyo ngu-Pufine Advertising Ltd. Co.

Uyilo olubizwa ngokuba yi-Liu Fangling Umsebenzi Ophambili: Impahla Yokupakisha Iradishi Etyetyisiweyo olwenziwe ngu-Pufine Advertising Ltd. Co. ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2021

Liu Fangling Umsebenzi Ophambili: Impahla Yokupakisha Iradishi Etyetyisiweyo

ngu Pufine Advertising Ltd. Co.

Umxhasi: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

15,206

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#111775

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Liu Fangling Umsebenzi Ophambili: Impahla Yokupakisha Iradishi Etyetyisiweyo

Umbhalo Wencwadi: I-Liu Fangling luyilo lwepakethi yebhokisi yesipho seradishi etyetyisiweyo. Ibhokisi engaphandle ihonjiswe ngomfanekiso wesikhewu sikamama nentombi bezityala iiradishi ezintabeni, ibali elidibanisa imveliso nabantu abayenzayo. Ibhokisi engaphakathi ibunjwe ngokufana neradishi, ekhumbuza umzuzu apho iradishi itsalwa emhlabeni. Ipakethi yangaphandle yenziwe ngephepha, ngoko ke ingasetyenziswa kwakhona kwaye ibole ngokwemvelo. Isabelo ngasinye sivaliwe kwisiqhoboshi esikhaphukhaphu se-aluminium foyile esicocekileyo nesilula ukuthwala. Emva kokusetyenziswa, ibhokisi enomilo weradishi inokugcina izinto ezincinci.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Liu Fangling Umsebenzi Ophambili: Impahla Yokupakisha Iradishi Etyetyisiweyo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Liu Fangling Umsebenzi Ophambili: Impahla Yokupakisha Iradishi Etyetyisiweyo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Liu Fangling Umsebenzi Ophambili: Impahla Yokupakisha Iradishi Etyetyisiweyo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Imilinganiselo nePakishini: 100 mlx6 pot; Outer box size: 350X140X65mm
Iithegi: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Ubuchwepheshe Bokuvelisa: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Umngeni Woyilo: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Uphando: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inkuthazo: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Ubude Beprojekthi: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Ukuhamba Komsebenzi: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Amalungu Eqela: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai