Organic Rice Ibhegi ngu-Kazuo Fukushima and Haruka Takeuchi

Uyilo olubizwa ngokuba yi-Organic Rice Ibhegi olwenziwe ngu-Kazuo Fukushima and Haruka Takeuchi ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2022

Organic Rice Ibhegi

ngu Kazuo Fukushima and Haruka Takeuchi

Umxhasi: China State Farms Agribusiness Corp

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

32,349

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#114666

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Organic Rice Ibhegi

Le projekthi ipakisha iimvakalelo zabenzi abenza irayisi emnandi eWuchang. Ingcamango yoyilo yikhaphethi yegolide yendalo. Kuyilwe uyilo, olunxulunyaniswa nendawo apho intsimi enkulu yerayisi ibonakala igolide. I-Package ilungiswe ngekhaphethi yerayisi yegolide. Ngoko ke imilo yephakheji yokufunxa yibhloko efana netyhubhu. Ukongeza, umzekeliso wedada kukubonisa ulimo oluphilayo. Uyilo olupakishe nje ixabiso lokufama okuphilayo eWuchang.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Organic Rice Ibhegi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Organic Rice Ibhegi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Organic Rice Ibhegi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Imilinganiselo nePakishini: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Iithegi: Organic, Rice, Package, China, Duck
Ubuchwepheshe Bokuvelisa: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Umngeni Woyilo: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Uphando: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inkuthazo: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Ubude Beprojekthi: The project started in September 2019 and finished in September 2020 in Shanghai.
Ukuhamba Komsebenzi: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Iipathenti: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Amalungu Eqela: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Amagunya Emifanekiso: Image: Photographer zhu Jie