Green Boat Song Ukupakishwa ngu-Evan Chen and Ziming Guo

Uyilo olubizwa ngokuba yi-Green Boat Song Ukupakishwa olwenziwe ngu-Evan Chen and Ziming Guo ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2021

Green Boat Song Ukupakishwa

ngu Evan Chen and Ziming Guo

Umxhasi: Lascaux Design Institute Inc.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

26,962

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#114998

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Green Boat Song Ukupakishwa

Ipakethe yemveliso yezolimo. Isebenzisa i-Klein eluhlaza okwesibhakabhaka kwindawo enkulu ukudala umoya wobugcisa, ukubonakalisa umgangatho weemveliso kunye nokugxininisa uphawu lwe-brand ye-organic. Umzimba wayo ophambili uthatha imizobo emihle eyenziwe ngamaplanga, ebonisa iinkukhu ezikhula ngokukhululekileyo kunye nendawo ezizalela kuyo. Ukujikeleza iidiliya kunye neentyatyambo kuzisa ingqiqo yendalo kunye nokucoceka. Uyilo lolwazi lwemveliso lutyebisa umxholo wesithombe, kwaye kwangaxeshanye, lunika indawo eyaneleyo yokuphefumla.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Green Boat Song Ukupakishwa ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Green Boat Song Ukupakishwa iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Green Boat Song Ukupakishwa yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
Imilinganiselo nePakishini: Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
Iithegi: logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
Ubuchwepheshe Bokuvelisa: We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
Umngeni Woyilo: The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
Uphando: At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
Inkuthazo: We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
Ubude Beprojekthi: The project started with Suzhou in November 2020.
Ukuhamba Komsebenzi: The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
Amalungu Eqela: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang