Evervess Soda Water Umsebenzi Osisiseko: Impahla yeziselo ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-Evervess Soda Water Umsebenzi Osisiseko: Impahla yeziselo olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2021

Evervess Soda Water Umsebenzi Osisiseko: Impahla yeziselo

ngu PepsiCo Design and Innovation

Umxhasi: PepsiCo Design & Innovation

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#118789

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Evervess Soda Water Umsebenzi Osisiseko: Impahla yeziselo

Umbhalo Wencwadi: I-Evervess Soda Water ludwelo lwempahla yesixa seesoda ezinegwebu kunye netonic. Uphawu lweshishini luthwele umlando weminyaka ephantse ibe malunga namashumi asibhozo, kwaye umbono wemifanekiso wenziwe wahlaziywa ukusuka kuloo mveliso yamandulo, ukwenzela ukwaziswa okumanyeneyo kwimarike yaseTshayina. Uyilo lwakudala lwaziwa ngokungathi bunzima kwaye lubonisa uzitiko olugqithisileyo, ngoko impahla yenziwa lula ukuze idlulisele umoya wokukhanya kunye nokuhlaziya okunegwebu. Isandi esincinci somfanekiso ngombala omnyama kunye netili ubonisa umthombo wamanzi, njengophawu lwamandla, ukuhlaziya kunye nokuvuselelwa. Iziselo ezi zinganxutywa kwiikokteli okanye zinganxutywa zizodwa.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Evervess Soda Water Umsebenzi Osisiseko: Impahla yeziselo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Evervess Soda Water Umsebenzi Osisiseko: Impahla yeziselo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Evervess Soda Water Umsebenzi Osisiseko: Impahla yeziselo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Iithegi: Packaging, Beverage
Inkuthazo: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Amalungu Eqela: PepsiCo Design & Innovation

Funda Uxwebhu Lweendaba

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