Tazo Refresh Ipakethe Yeziselo ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-Tazo Refresh Ipakethe Yeziselo olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2021

Tazo Refresh Ipakethe Yeziselo

ngu PepsiCo Design and Innovation

Umxhasi: PepsiCo Design & Innovation

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#118943

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Tazo Refresh Ipakethe Yeziselo

ITazo Refresh yiyilo lepakethe yohlobo lweeti eziqandisiweyo ezikwiwonga eliphezulu ezikulungele ukuselwa. Olu hlobo lusekwe kwiincasa ezintathu ezisele zaziwa zophawu, ezibizwa ngokuba yiZen, i-Awake neePassion. Ezi ti zinesatifikethi sokuba zizivuno zendalo kwaye azinamibala yobugcisa okanye izinongo zoswekile. Ipakethe inikezelwa ngeebhotile ezinabantu abanye eze-12 ounce nezinabantu abaninzi eze-42 ounce ezenziwe ngeplastiki ekhupha kwabathengi eyi-100 pesenti. Imibala yezithako ecacileyo idityaniswa nombala omhlophe ukuze ivakalise ncasa nganye entsha ngokucacileyo eshelufini. Uyilo lujolise ekugcineni abathengi bangoku nasekutsaleni abaphulaphuli abakhwankqisa ngakumbi.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Tazo Refresh Ipakethe Yeziselo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Tazo Refresh Ipakethe Yeziselo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Tazo Refresh Ipakethe Yeziselo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Iithegi: Packaging, Beverage
Inkuthazo: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Amalungu Eqela: PepsiCo Design & Innovation

Funda Uxwebhu Lweendaba

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