Out Here It's Dew Umkhankaso Wentengiso ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-Out Here It's Dew Umkhankaso Wentengiso olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IbhronziUkubhengeza· 2021

Out Here It's Dew Umkhankaso Wentengiso

ngu PepsiCo Design and Innovation

Umxhasi: PepsiCo Design & Innovation

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ukubhengeza

20,908

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#119164

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Out Here It's Dew Umkhankaso Wentengiso

Out Here It's Dew ngumkhankaso wentengiso owenzelwe uphawu lweziselo ezinegazi lomoya ojikelezayo, ojoliswe kubathandi bemisebenzi yangaphandle kummandla waseMidwest eUnited States. Umkhankaso ukhuthaza abantu ukuba banandiphe iziselo ngeli xesha bezingela, bebamba iintlanzi, bekhwela izikhephe okanye behamba ngeenyawo. Umkhankaso waqala ngesibonelelo esibuyisela imali engangeedola ezingamashumi amabini ngokuchasene neepemethi zokuzingela nezokubamba intlanzi zowama-2020. Uveliso lwemifanekiso lwakha uvimba omkhulu wemifanekiso wokusetyenziswa kwiindawo zorhwebo zokuthengisa, kumakhasi entlalontle kunye nentengiso yangaphandle. Kwakhethwa indawo enye ukubonisa iintwasahlobo zangoku-oko, ihlobo kunye nokwindla kufoto enye.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Out Here It's Dew Umkhankaso Wentengiso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Out Here It's Dew Umkhankaso Wentengiso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Out Here It's Dew Umkhankaso Wentengiso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inkuthazo: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Amalungu Eqela: PepsiCo Design & Innovation

Funda Uxwebhu Lweendaba

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