Mminni Ipakethe Yesiselo Esinxilisayo ngu-Wen Liu, Qiumin Chen and Weijie Kang

Uyilo olubizwa ngokuba yi-Mminni Ipakethe Yesiselo Esinxilisayo olwenziwe ngu-Wen Liu, Qiumin Chen and Weijie Kang ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2021

Mminni Ipakethe Yesiselo Esinxilisayo

ngu Wen Liu, Qiumin Chen and Weijie Kang

Umxhasi: Changyu

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

34,477

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#119485

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Mminni Ipakethe Yesiselo Esinxilisayo

IMminni luyilo lwepakethe yebranti eyenzelwe abathengi abaselula. Le seti iqulethe iwayini esisiseko, iwayini exutyiweyo kunye neqela lezixhobo zokuxuba, ukuze incasa yobuqu ilungiswe ngaphandle kokuthenga iimveliso ezongezelelweyo. Unobumba u-X umele into engaziwayo kunye namathuba avulekileyo, kwaye umbala usetyenziselwa ukususa imveliso kwinkangeleko yesiko yebranti. Iibhotile zenziwe ngeglasi ngenkqubo yokutshisa yokuhombisa, kwaye ibhokisi yenziwe ngokubunjwa kweplastiki. Le seti ingange-198.8 nge-122.8 nge-122.8 yeemilimitha.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Mminni Ipakethe Yesiselo Esinxilisayo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Mminni Ipakethe Yesiselo Esinxilisayo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Mminni Ipakethe Yesiselo Esinxilisayo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Imilinganiselo nePakishini: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Iithegi: X-lab, unknown, exploration, fashion, interaction, mixing
Ubuchwepheshe Bokuvelisa: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Umngeni Woyilo: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Uphando: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inkuthazo: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Ubude Beprojekthi: 2020.02~2020.05 Shenzhen, China
Ukuhamba Komsebenzi: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Amalungu Eqela: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang