Uyilo olubizwa ngokuba yi-Miltos Botchan Ressha Ipakethi Yetshokholethi olwenziwe ngu-Yuta Takahashi ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.
IgolideIpakheji· 2021
Miltos Botchan Ressha Ipakethi Yetshokholethi
ngu Yuta Takahashi
Umxhasi: Miltos
Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji
Umwini Webhaso Oqinisekisiweyo
Qinisekisa Isimo Sebhaso se-#120283Uyilo
Malunga ne-Miltos Botchan Ressha Ipakethi Yetshokholethi
IMiltos Botchan Ressha yipakethi yetshokholethi eyenzelwe intsebenziswano phakathi kwenjini kaloliwe eneembali engaphezu kweminyaka eyi-130 kunye nomenzi wetshokholethi. Ibhokisi yenziwe ngephepha elicoliweyo eliluhlaza okwehlathi entsulu, umbala obhekisa kumbala kaloliwe nakwitshokholethi ye-matcha. Injini kaloliwe iveliswe kwakhona ngokushicilelwa kwefoyile emnyama engacwebezeliyo, ngokusekelwe kwiifoto zikaloliwe wokwenene. Ilogo negama lemveliso zishicilelwe ngefoyile yegolide engacwebezeliyo. Itshokholethi ikrolwe imephu yendlela ezotywe njengendlela edidayo (maze). Ikhadi eliqhotyoshelweyo licacisa isikhululo ngasinye kunye nendlela.
Ukuqatshelwa
Malunga ne-Ibhaso Legolide le-A' Design Award
Miltos Botchan Ressha Ipakethi Yetshokholethi ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Miltos Botchan Ressha Ipakethi Yetshokholethi iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Miltos Botchan Ressha Ipakethi Yetshokholethi idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.
Emva Koyilo
Ikhithi Yeendaba
Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.
- Iimpawu Ezizodwa
- A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
- Imilinganiselo nePakishini
- Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm - Iithegi
- Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
- Ubuchwepheshe Bokuvelisa
- It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
- Umngeni Woyilo
- The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
- Uphando
- The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
- Inkuthazo
- The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
- Ubude Beprojekthi
- The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
- Ukuhamba Komsebenzi
- It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
- Amalungu Eqela
- Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi - Amagunya Emifanekiso
- Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020
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