Ballantines 17 Ukupakisha Isipho ngu-Li-Shang Printing Co., Ltd

Uyilo olubizwa ngokuba yi-Ballantines 17 Ukupakisha Isipho olwenziwe ngu-Li-Shang Printing Co., Ltd ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2021

Ballantines 17 Ukupakisha Isipho

ngu Li-Shang Printing Co., Ltd

Umxhasi: Li-Shang Printing Co., Ltd

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

23,819

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#120433

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Ballantines 17 Ukupakisha Isipho

Ballantines 17 luyilo lokupakisha isipho oluyilelwe iwhisky exutyiweyo. Ibhokisi eqinileyo yenziwe ngeUV offset printing kwiphepha lefoyile yesilivere, ineminye imibala yegolide neyeblowu kunye neelogo ezishiciweyo. Umatshini we-conveyor belt ophantsi kwebhokisi uphakamisa isikhundlo sencwadi njengokuba isigqubuthelo sibekwa phantsi, ubonisa ibhotile kwiqonga legolide. Iishicilelo zegolide ngokwendlela zibhala iminyaka edlulileyo enikwe amabhaso. Iisampuli ezinekhoki zezinongo neencasa zibekwa ngaphambili kwesigqubuthelo. Ulungiselelo lukhokela umbono, ze ivumba, ze incasa.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Ballantines 17 Ukupakisha Isipho ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Ballantines 17 Ukupakisha Isipho iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Ballantines 17 Ukupakisha Isipho yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Imilinganiselo nePakishini: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Iithegi: whisky, packaging, liquor packaging, creative packaging
Ubuchwepheshe Bokuvelisa: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Umngeni Woyilo: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Uphando: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inkuthazo: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Ubude Beprojekthi: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Ukuhamba Komsebenzi: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Amalungu Eqela: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Amagunya Emifanekiso: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.