Aurum Ipakethe yeGqabi leGolide ngu-LLAB Design Ltd

Uyilo olubizwa ngokuba yi-Aurum Ipakethe yeGqabi leGolide olwenziwe ngu-LLAB Design Ltd ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo loBunewunewu.

IgolideUbunewunewu· 2021

Aurum Ipakethe yeGqabi leGolide

ngu LLAB Design Ltd

Umxhasi: Aurum

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ubunewunewu

103,406

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#120435

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Aurum Ipakethe yeGqabi leGolide

I-Aurum yibhokisi yesipho eyilelwe igqabi legolide elityiwayo. Le pakethe inikezela ngemathiriyeli ekrwada njengemveliso yorhwebo esemgangathweni ophezulu. Ubume bebhokisi bubhekisa kwipakethe yobucwebe. Icwecwe lentsimbi legolide eli-anodized elikrolwe igama lophawu lwentengiso lutywina ibhokisi kwaye lisebenza njengesitshixo somazibuthe. Iphepha elinobumbeko, ustampu wefoyile yegolide kunye ne-spot UV zenza umphandle wangaphandle. Iribhoni kumaleko ophezulu ibambe isixhobo sokuncothula esenzelwe ngokukhethekileyo, ukuze igqabi legolide elilula kakhulu likwazi ukuthathwa ngokulula. Icwecwe elibonisa ngokufifi likhusela igqabi legolide elingezantsi. Ibhokisi ilinganiselwa kwi-88 nge-90 nge-65 yeemilimitha.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Aurum Ipakethe yeGqabi leGolide ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Aurum Ipakethe yeGqabi leGolide iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Aurum Ipakethe yeGqabi leGolide idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Imilinganiselo nePakishini: W88mm x D90mm x H65mm
Iithegi: luxury, gold, premium, packaging
Ubuchwepheshe Bokuvelisa: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Umngeni Woyilo: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Uphando: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inkuthazo: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Ubude Beprojekthi: Starts in Dec 2019 to Aug 2020
Ukuhamba Komsebenzi: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Amalungu Eqela: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau