OHO Lentil Chips Ukupakisha kweeChips ngu-Bold Brands

Uyilo olubizwa ngokuba yi-OHO Lentil Chips Ukupakisha kweeChips olwenziwe ngu-Bold Brands ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2021

OHO Lentil Chips Ukupakisha kweeChips

ngu Bold Brands

Umxhasi: Bold Brands

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

16,405

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#122943

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-OHO Lentil Chips Ukupakisha kweeChips

Umsebenzi weencwadi: I-OHO Lentil Chips lulwakhiwo lokupakisha lwesidlo esikhawulezayo esisekelwe kwii-lentil. Ingxowa ilinganiselwa kwi-190 x 250 x 50 mm kwaye iprintwe kwi-polypropylene ngendlela ye-flexography kunye nomdlela wephepha (paper touch varnish). Umva wephepha lekhrafti (kraft paper) uthatha indawo yemibala eqaqambileyo eqhelekileyo kwicandelo lezidlo ezikhawulezayo kwaye unika inkangeleko yendalo. Izinto zomfanekiso ozotyiweyo zongeza uphawu lokudlala, ngeli xesha iincasa zibonakaliswa ngemifanekiso yefoto esemgangathweni ophezulu. Le ndibaniselwano yenza imveliso ibe lula ukuyibona kwaye iyibonisa njengekhetho lesidlo esiphilileyo ngakumbi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

OHO Lentil Chips Ukupakisha kweeChips ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. OHO Lentil Chips Ukupakisha kweeChips iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. OHO Lentil Chips Ukupakisha kweeChips iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Imilinganiselo nePakishini: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Iithegi: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Ubuchwepheshe Bokuvelisa: Flexograhy with paper touch varnish.
Umngeni Woyilo: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Uphando: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inkuthazo: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Ubude Beprojekthi: This project started in January 2020 February and finished 2020 May.
Ukuhamba Komsebenzi: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Amalungu Eqela: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Amagunya Emifanekiso: Visuals: Sandra Ramoskaite