Baltija Chocolate Collection Primary Function: Ipakethe Yeeswekile ngu-Bold Brands

Uyilo olubizwa ngokuba yi-Baltija Chocolate Collection Primary Function: Ipakethe Yeeswekile olwenziwe ngu-Bold Brands ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2021

Baltija Chocolate Collection Primary Function: Ipakethe Yeeswekile

ngu Bold Brands

Umxhasi: Bold Brands

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

25,759

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#122959

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Baltija Chocolate Collection Primary Function: Ipakethe Yeeswekile

Baltija luchungechunge lwepakethe zoqokelelo lwetshokolethi ethengiswa kwingingqi yaseBaltic. Igama livela kwigama lesiLithuania lolwandle lwaseBaltic, olwaphefumlela uyilo. Isibane solwandle nemboniselo yolwandle ziboniswa ngesimbo esiqhelekileyo saseVictoria, ngeefom ezinamaza acacisa intshukumo yamanzi. Akukho zimboniso zesizwe ezisetyenzisiweyo, ngoko ipakethe imele yonke ingingqi endaweni yelizwe elinye. Umbala oluhlaza obhlaza obunzulu wongeza imbonakalo ecwengekileyo. Iibhokisi neenvelopu zenziwe ngephepha, ziprintwe nge-offset, kwaye zigqityezelwe nge-matte varnish neenkcukacha ze-copper foil.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Baltija Chocolate Collection Primary Function: Ipakethe Yeeswekile ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Baltija Chocolate Collection Primary Function: Ipakethe Yeeswekile iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Baltija Chocolate Collection Primary Function: Ipakethe Yeeswekile yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Imilinganiselo nePakishini: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Iithegi: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Ubuchwepheshe Bokuvelisa: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Umngeni Woyilo: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Uphando: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inkuthazo: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Ubude Beprojekthi: This project started in January 2020 February and finished 2020 May
Ukuhamba Komsebenzi: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Amalungu Eqela: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Amagunya Emifanekiso: Photography: Motiejus Gaigalas, Zydrunas Slajus