Full Moon Isebe eliphambili: Isibhengezo soThungelwano lwezokuNxibelelana ngu-Fabiano Dalmacio

Uyilo olubizwa ngokuba yi-Full Moon Isebe eliphambili: Isibhengezo soThungelwano lwezokuNxibelelana olwenziwe ngu-Fabiano Dalmacio ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IsilivereUkubhengeza· 2021

Full Moon Isebe eliphambili: Isibhengezo soThungelwano lwezokuNxibelelana

ngu Fabiano Dalmacio

Umxhasi: Rothco, part of Accenture Interactive

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ukubhengeza

34,688

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#122999

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Full Moon Isebe eliphambili: Isibhengezo soThungelwano lwezokuNxibelelana

Inyanga ephuma iPhelele sisibhengezo soThungelwano lwezokuNxibelelana esenzelwe iGuinness. Umboniso wapapashwa kwiFacebook naseInstagram kumaqonga nakumabali ngobusuku beHalloween ngo-2020, xa inyanga eluhlaza engaqhelekanga yayibonakala kwihlabathi liphela. Umfanekiso waveliswa ngokulungisa kwakunye nokujija imifanekiso kwi-Adobe Photoshop. Iimbekiselo zenyanga ezisemgangathweni ophezulu, imifanekiso yophawu kwakunye nezimo zebhiya zadityaniswa ngokwemaleko ukwenza umfanekiso omnye. Injongo yayikukujoyina incoko yehlabathi jikelele ngonxibelelwano olulula phakathi kwenyanga kunye neglasi yebhiya.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Full Moon Isebe eliphambili: Isibhengezo soThungelwano lwezokuNxibelelana ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Full Moon Isebe eliphambili: Isibhengezo soThungelwano lwezokuNxibelelana iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Full Moon Isebe eliphambili: Isibhengezo soThungelwano lwezokuNxibelelana yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Imilinganiselo nePakishini: Facebook & Instagram feed/stories.
Iithegi: beer, Guinness, halloween, moon, Ireland
Ubuchwepheshe Bokuvelisa: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Umngeni Woyilo: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Uphando: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inkuthazo: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Ubude Beprojekthi: The project was developed in October 2020 in Dublin, Ireland.
Ukuhamba Komsebenzi: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Amalungu Eqela: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire