Pepsi Culture Uluhlu Lweenkonkxa Zeziselo Zohlelo Olulinganiselweyo ngu-Dennis Furniss

Uyilo olubizwa ngokuba yi-Pepsi Culture Uluhlu Lweenkonkxa Zeziselo Zohlelo Olulinganiselweyo olwenziwe ngu-Dennis Furniss ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2021

Pepsi Culture Uluhlu Lweenkonkxa Zeziselo Zohlelo Olulinganiselweyo

ngu Dennis Furniss

Umxhasi: Pepsi

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

35,686

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#123071

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Pepsi Culture Uluhlu Lweenkonkxa Zeziselo Zohlelo Olulinganiselweyo

IPepsi Culture luluhlu lweenkonkxa zohlelo olulinganiselweyo olwenzelwe uphawu lweziselo ezithambileyo eMexico. Olu luhlu lubandakanya iinkonkxa ezintandathu eziqokelelwayo, kwaye inkonkxa nganye imele isixeko esinye saseMexico. Amabali asekuhlaleni, izithethe kunye neembekiselo zobugcisa ziguqulelwe kwiipatheni ezinemizobo ezidibanisa iimpawu zenkcubeko zakudala nendlela yoyilo yale mihla. Inkonkxa nganye yenziwe nge-aluminium, iqulathe ii-ounces ezili-12 kwaye igqityezelwe ngoshicilelo lwe-offset olucacileyo kakhulu. Iinkonkxa zithengiswa nganye-nganye kwaye zidibene zenza uluhlu olubonisa ukwahluka kwemimandla.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Pepsi Culture Uluhlu Lweenkonkxa Zeziselo Zohlelo Olulinganiselweyo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Pepsi Culture Uluhlu Lweenkonkxa Zeziselo Zohlelo Olulinganiselweyo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Pepsi Culture Uluhlu Lweenkonkxa Zeziselo Zohlelo Olulinganiselweyo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Imilinganiselo nePakishini: 12 Oz Cans, sold individually as a series.
Iithegi: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Ubuchwepheshe Bokuvelisa: High definition offset printing on alluminum
Umngeni Woyilo: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Uphando: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inkuthazo: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Ubude Beprojekthi: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Ukuhamba Komsebenzi: Not applicable
Iipathenti: Not applicable
Amalungu Eqela: PepsiCo Design Latin America
Amagunya Emifanekiso: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.