Grafa Umsebenzi Osisiseko Wemali ngu-Heidi Cuthbert

Uyilo olubizwa ngokuba yi-Grafa Umsebenzi Osisiseko Wemali olwenziwe ngu-Heidi Cuthbert ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo loBuxhakaxhaka beMobhayili, iiAplikeyishini kunye neSoftwe.

IbhronziImobhayili· 2021

Grafa Umsebenzi Osisiseko Wemali

ngu Heidi Cuthbert

Umxhasi: Grafa

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Imobhayili

15,851

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#124853

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Grafa Umsebenzi Osisiseko Wemali

Isicatshulwa Sencwadi: I-Grafa yiapulikeshini yeselula yedatha yezemali, iindaba nohlalutyo. Le apulikeshini inika abasebenzisi ufikelelo kubuninzi bolwazi ngokukhawuleza. Iindaba zevidiyo eziqokelelwe yi-artificial intelligence zidityaniswa namanqaku abhalwe ngabahluli bedatha kunye nabantwana bezindaba zoshishino. Abasebenzisi banokuzoba iidatha eziliqela zeempahla eziquka amabhaso aseOstreliya, iimali zehlabathi kunye ne-cryptocurrencies. Umva ontsundu wobusuku onemibala eluhlaza esulungekileyo udala amava okufunda acocekileyo nazolileyo. Le nkqubo yakhelwe nge-HTML kwaye izinza kuubukhulu obahlukeneyo bezikrini kwizixhobo ze-Android kunye ne-Apple.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Grafa Umsebenzi Osisiseko Wemali ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Grafa Umsebenzi Osisiseko Wemali iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Grafa Umsebenzi Osisiseko Wemali iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Grafa is a financial data, news and analysis platform that gives users access to large volumes of information quickly and in a way that is entertaining and engaging.

The platform integrates AI-curated video news from Bloomberg, Reuters, Cheddar TV, in addition to news generated by Grafa’s team of data analysts and business journalists.

Grafa allows users to track the trends and be ahead of the curve with multi-asset data sets including Australian stocks, global currencies and cryptocurrencies
Imilinganiselo nePakishini: The design is an HTML file that is wrapped into an app so that it scales for any Android or Apple device.

It’s adaptable to many different resolutions and kinds of screens. Its ability to adapt to the endless number of different terminals on the market is excellent.
It supports HTML, HTML5, amongst others.
It’s capable of genuinely multitasking between applications.
Iithegi: fintech, finance, charting, finance content
Ubuchwepheshe Bokuvelisa: The UX design of Grafa was developed using Adobe’s XD product and the front-end of the app was originally built in React Native, but later re-built in HTML.

The app has been built on the AWS cloud infrastructure, which allows for rapid and global scale.

The app is now available on the App Store and Google Play.
Umngeni Woyilo: The biggest challenge has been the balance between design and speed. We found an almost direct trade off between the detail of the design and the load times of the app.

We needed to rebuild the front end in a simpler format to be able to achieve the level and sophistication of design that we wanted, without sacrificing speed.

While we had a beautiful product at our soft launch, the beauty gives way to frustration if the app takes too long to load.

It took time and patience, but we have now managed to achieve both and are ready for rapid, global scale.
Uphando: Grafa researched its direct competitors, such as Bloomberg, Yahoo Finance, Reuters and TradingView as well as other software-as-a-service companies including Canva, Redditt and Netflix.

It also drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite.

The design considered psychology, published interviews by the CEOs of competitors and extensive user testing.

Given the main premise was to be entertaining, the darker background colours of the app were to give the appearance the user was watching television.
Inkuthazo: The inspiration for Grafa’s design was from the single premise that finance needed to entertain to achieve mass adoption.

We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods.

The app design needed to be clean, seamless and give the impression that no expense had been spared.

In a genre in which good design is an afterthought, we wanted Grafa to be known for making finance beautiful.
Ubude Beprojekthi: Grafa started in Australia in 2019, and the first release of the app was in November 2020. The app gained a small user base, the feedback was that the app needed to improve its load speed.

This feedback prompted a redesign and rebuild of the front-end of the app and this was launched in April 2021.

User feedback is that the current product exceeds expectations and has the potential for global scale.
Ukuhamba Komsebenzi: Grafa allows users to chart multi-asset data sets, and uses advanced search functionality and AI-curation to search/curate/organise enormous volumes of data, news, video and analysis within milliseconds.

The infinite scrolling functionality of social media platforms like Facebook have been incorporated into the Grafa app. This technology has proven to be habit forming.

This keeps users looking at their phones for far longer than necessary - it was originally based on the mechanics of slot machines.
Iipathenti: Grafa has an Innovation Patent pending.
Amalungu Eqela: Heidi Cuthbert - Co-founder
Jon Cuthbert - Co-founder
Dan Petrie - Co-founder
Mikey Couch - UX designer
Tim Huegdon - Chief Technology Officer
Amagunya Emifanekiso: All content owned by Grafa.