Ying Hua Qing Su Ukupakishwa ngu-Jin Zhang

Uyilo olubizwa ngokuba yi-Ying Hua Qing Su Ukupakishwa olwenziwe ngu-Jin Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2022

Ying Hua Qing Su Ukupakishwa

ngu Jin Zhang

Umxhasi: Ying Hua Qing Su

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#126385

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Ying Hua Qing Su Ukupakishwa

Umphambili webhokisi yesipho ugqunywe ngeentyatyambo zecherry, ezihambelana nezakhiwo eziphawulekayo e-Wuhan, ezibonisa amandla entwasahlobo kunye neempawu zendawo. I-swallow kunye neleta yothando inika umfanekiso weemvakalelo zothando, abalinganiswa kwiminyaka yee-1990 bongeza ingqiqo ye-retro, begqamisa iimpawu zobugcisa beminyaka yobudala be-brand. Uyilo lwangaphakathi lwebhokisi lunokusongwa ngobuchule kwimilo yentyatyambo yecherry, ehambelana nebhokisi ezantsi eluhlaza okwesibhakabhaka echibini, yenze imvakalelo yobuhle yeCherry Blossom ewela echibini.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Ying Hua Qing Su Ukupakishwa ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Ying Hua Qing Su Ukupakishwa iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Ying Hua Qing Su Ukupakishwa iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Imilinganiselo nePakishini: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Iithegi: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Ubuchwepheshe Bokuvelisa: Coated paper with gray board, hot Blue Gold
Umngeni Woyilo: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Uphando: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Inkuthazo: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Ubude Beprojekthi: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Ukuhamba Komsebenzi: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Amalungu Eqela: Designer:Jin Zhang
Illustrator:Ru Jun