Refined of Jasmine Ukupakishwa ngu-PH7 Creative Lab

Uyilo olubizwa ngokuba yi-Refined of Jasmine Ukupakishwa olwenziwe ngu-PH7 Creative Lab ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2022

Refined of Jasmine Ukupakishwa

ngu PH7 Creative Lab

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

11,005

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#127226

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Refined of Jasmine Ukupakishwa

Kutheni kukhethwe umnyama ukuba aveze ijasmine emhlophe ecocekileyo? Ekubeni iijasmines zidubula ebusuku kuphela, ngoko ke ukwenziwa kweti yejasmine kwakuqhutywa nasebusuku, ngokuqhelekileyo "ukusebenza ebusuku". Umbala wobusuku obumnyama wakhethwa njengombala obalaseleyo wepakethe, kunye nethoni yebhotwe laseMpuma ukubonisa isimilo esihle salo kumkanikazi wobusuku. Iintyatyambo zeJasmine zaboniswa njengeenkwenkwezi ezimenyezelayo esibhakabhakeni ebusuku ngokusebenzisa isitampu sefoyile eshushu.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Refined of Jasmine Ukupakishwa ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Refined of Jasmine Ukupakishwa iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Refined of Jasmine Ukupakishwa iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Considering high-end tea preservation, iron cans would be the most ideal choice. However, because of the large production of customized iron cans, there could be challenges of package cost, stock and product management if producing respective cans for each flavor.the design was based on "uniform cans+self-adhesive labels"self-adhesive label printed with cold foil stamping which was intentionally chosen, creating the quality tone meanwhile keeping the accessibility of being used for new flavors.
Imilinganiselo nePakishini: Giftbox: 271 x 217 x 93 mm
Canned 150g: 87 x 87 x 150 mm
Canned 100g: 87 x 87 x 107 mm
Iithegi: Taiwanese souvenir, jasmine tea, pesticide-free agriculture, Package design, Eastern palace style, internationalization
Ubuchwepheshe Bokuvelisa: The can body used special printing: uniform cans with printed self-adhesive paper labels. The label was printed with cold foil stamping to create the metallic texture of the iron can, meanwhile enhancing the exquisiteness through hot foil stamping and frosted finish. On the other hand, the gift box was made of embossed art papers, with hot foil stamping paper cutting that expressed Eastern style; The linings could be selected for corresponding can sizes, creating various product mix through the structure which each can sizes has its corresponding independent linings. The design of the package had used the characteristics of multiple materials, multiple printing techniques, structure combination, successfully created a package which has extreme design competence and commercial value.
Umngeni Woyilo: Because the agricultural workers are aging and the process of cultivating pesticide-free jasmine in Huatan Township is complicated, the youth's intention of returning to their hometown and supporting local agriculture has greatly decreased; as a result, local pesticide-free jasmine production is little. Therefore, in order to enhance the economic benefit then drive local agricultural transition, Huatan Farmers' Association broke conventional business models by introducing innovations like "brand" and "design" to enhance local industry. Moreover, they had launched a sequence of jasmine products and built a jasmine themed recreation area, having driven regional revitalization. Regarding the execution of this project: we had conducted in-depth research into the target market, and expressed jasmine's timeless value and status in Eastern culture through innovative and representative visual design of the package; not only has reversed the public's conventional image of agricultural products, but also promoted jasmine teas to enter high-end market successfully!
Inkuthazo: Why black was chosen to express pure white jasmine? Since jasmines bloom at night only, therefore the making of jasmine tea was also conducted at night, typical "working at night". The color of dark night was chosen as the dominant color of the package, with the tone of Eastern palace to express the noble demeanor of this queen of night. Jasmine flowers were depicted as mesmerizing as glittering stars in the night sky through thorough hot foil stamping.
Ubude Beprojekthi: The project started in May 2019 in Huatan Township, Changhua County, Taiwan and finished in January 2020 in Huatan Township, Changhua County, Taiwan
Amalungu Eqela: Design：PH7 Creative Lab
Sub-Brand of packaging：Jasmine Huatan