Shuanghui Rebrand Umsebenzi Ophambili: Ukupakisha Isoseji ngu-Tiger Pan

Uyilo olubizwa ngokuba yi-Shuanghui Rebrand Umsebenzi Ophambili: Ukupakisha Isoseji olwenziwe ngu-Tiger Pan ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2022

Shuanghui Rebrand Umsebenzi Ophambili: Ukupakisha Isoseji

ngu Tiger Pan

Umxhasi: Shuanghui Group

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

16,948

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#130897

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Shuanghui Rebrand Umsebenzi Ophambili: Ukupakisha Isoseji

Umbhalo Wencwadi: I-Shuanghui Rebrand luyilo lwepakiji yemveliso yeham ephekiweyo ethengiswa eChina. Uphuhliso olutsha lugcina izinto zoqoqosho zomqondiso wangaphambili kwaza kwabekwa imifanekiso yejometri endaweni yemifanekiso ye-pixelated, ngoko ipakiji inokubonwa kude. Iimboniselo zemveliso ngeengingqi ezahlukeneyo nakwiindibaniselwane ezahlukeneyo zenziwe lulula zaba ngoomelo abangqukuva. Amaqela amathathu ombala okhanyayo ahlula iindlela ezahlukeneyo zencasa. Ubume becebo lolwazi olucacileyo kunye nendlela yoluhlu olumanyene lunceda abathengi bafumane isinto abayifunayo ngokukhawuleza. Uxwebhu olutsha lomqondiso lulandela ijika elithambileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Shuanghui Rebrand Umsebenzi Ophambili: Ukupakisha Isoseji ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Shuanghui Rebrand Umsebenzi Ophambili: Ukupakisha Isoseji iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Shuanghui Rebrand Umsebenzi Ophambili: Ukupakisha Isoseji iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Imilinganiselo nePakishini: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Iithegi: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Ubuchwepheshe Bokuvelisa: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Umngeni Woyilo: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Uphando: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inkuthazo: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Ubude Beprojekthi: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Ukuhamba Komsebenzi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Amalungu Eqela: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Amagunya Emifanekiso: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu