Gregory Donut Umsebenzi Ophambili: Impahla yokuPakisha iiDonut ngu-Stora Enso China Packaging

Uyilo olubizwa ngokuba yi-Gregory Donut Umsebenzi Ophambili: Impahla yokuPakisha iiDonut olwenziwe ngu-Stora Enso China Packaging ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2022

Gregory Donut Umsebenzi Ophambili: Impahla yokuPakisha iiDonut

ngu Stora Enso China Packaging

Umxhasi: Stora Enso China Packaging

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

12,745

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#130936

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Gregory Donut Umsebenzi Ophambili: Impahla yokuPakisha iiDonut

Isicatshulwa Sencwadi: I-Gregory Donut lulwakhiwo lwempahla yokupakisha esekelwe kwiphepha, eyenzelwe ii-donut ezithengiswayo njengokutya okuthatyathwayo. Onke amaphepha abonakalayo enziwe ngohlobo olufanelekileyo lokunxibelelana nokutya. Isikhusa senziwe ngephepha lohlobo lwe-FBB oluqinileyo, elifakwe iveni engagqamanga esekelwe emanzini ekhusela iinki, kwaye lishicilelwe ngeinki yesoya enomgangatho wokutya. Ulwakhiwo olujika ngeengqondo ezili-90 luvumela umqokeleli ukwakha ibhokisi ngokukhawuleza, ngoko impahla ingathunyelwa isesolile. Ibhokisi nganye iqulathe ii-donut ezintandathu, kwaye kukho iindidi ezimbini zesikhusa ezifanelekele izinto ezintandathu okanye ezilishumi elinesibini. Imifanekiso emblowu-namzi enemizobo ye-donut nengqolowa ikhumbuza inkcubeko yabaseLwandle.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Gregory Donut Umsebenzi Ophambili: Impahla yokuPakisha iiDonut ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Gregory Donut Umsebenzi Ophambili: Impahla yokuPakisha iiDonut iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Gregory Donut Umsebenzi Ophambili: Impahla yokuPakisha iiDonut iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Imilinganiselo nePakishini: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Iithegi: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Ubuchwepheshe Bokuvelisa: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Umngeni Woyilo: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Uphando: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Inkuthazo: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Ubude Beprojekthi: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Ukuhamba Komsebenzi: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Iipathenti: Structure utility model patent copyright belongs to Stora Enso China Packaging
Amalungu Eqela: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li