Xiaofengtan Liquor Umsebenzi Ophambili Wokuqulunqwa ngu-Zhu Hai and Fang Jian

Uyilo olubizwa ngokuba yi-Xiaofengtan Liquor Umsebenzi Ophambili Wokuqulunqwa olwenziwe ngu-Zhu Hai and Fang Jian ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2022

Xiaofengtan Liquor Umsebenzi Ophambili Wokuqulunqwa

ngu Zhu Hai and Fang Jian

Umxhasi: Zhu Hai, Fang Jian

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#131479

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Xiaofengtan Liquor Umsebenzi Ophambili Wokuqulunqwa

Isicatshulwa Sencwadi: I-Xiaofengtan yipakheji yotywala lwaseTshayina oluphakamileyo. Imilo yebhotile isekelwe kwiingqayi zodongwe ezisetyenziswa ngokwesiko eTshayina ukugcina utywala, ezenziwe zaba lulwimi olulula olufanelekela ukunanzwa kwanamhlanje. Umzimba ojikelezileyo ufaneleka kwintende yesandla, nto leyo eyenza ibhotile ilula ukubanjwa kwaye incede ukuthintela ukutyibilika. Isivalo segolide sinemigca emile enemibhobho, kwaye siyavuleka ngokulula. Amachaphaza egolide enza umlinganiselo ongqindilili kubhotile nakwibhokisi enesimo esifana neqhilikithi eneenqanaba ezingama-130 nge-130 nge-135 kwimilimitha. Ibhokisi yenziwe ngephepha elinokubola, kwaye ubuncinane bayo bunciphisa ukusetyenziswa kwezinto.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Xiaofengtan Liquor Umsebenzi Ophambili Wokuqulunqwa ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Xiaofengtan Liquor Umsebenzi Ophambili Wokuqulunqwa iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Xiaofengtan Liquor Umsebenzi Ophambili Wokuqulunqwa iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Imilinganiselo nePakishini: 130mm x130mm x135mm
Iithegi: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Ubuchwepheshe Bokuvelisa: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Umngeni Woyilo: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Uphando: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inkuthazo: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Ubude Beprojekthi: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Ukuhamba Komsebenzi: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Amalungu Eqela: Hai Zhu
Jian Fang