Better Bodies Hi Isazisi Sebhrendi ngu-Takahiro Eto

Uyilo olubizwa ngokuba yi-Better Bodies Hi Isazisi Sebhrendi olwenziwe ngu-Takahiro Eto ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Leplatinam le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IplatinamIgrafiki· 2022

Better Bodies Hi Isazisi Sebhrendi

ngu Takahiro Eto

Umxhasi: Better Bodies Hi

Umwini we-Ibhaso Leplatinam le-A' Design Award Kudidi Lwe-Igrafiki

2,638,834

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#133445

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Better Bodies Hi Isazisi Sebhrendi

IBetter Bodies Hi sisazisi sebhrendi sestudiyo yokuzilolonga. Esi sazisi sisekelwe kwifonti eguqukayo ngamanqanaba amathathu. Njengoko iindwendwe zihamba ukusuka kwindawo yokwamkela ukuya kwindawo yokuzilolonga, oonobumba abakwiimpawu zolwalathiso baya besiba ngqindilili yaye bebakhulu ngakumbi. Isimbo esibhityileyo sisetyenziswa ngokulinganiselweyo kwindawo yokwamkela ukudala imeko ezolileyo. Isimbo esingqindilili kakhulu sisetyenziswa kwindawo yokuzilolonga ngobude obungaphezu kwemitha enye. Le fonti isetyenziswa kwilogo, kwiwebhusayithi, kwiimpawu zolwalathiso nakwizinto ezishicilelweyo. Oonobumba abaguqukayo banceda abasebenzisi balungiselele umzimba nengqondo yokuzilolonga inyathelo ngenyathelo.

Ukuqatshelwa

Malunga ne-Ibhaso Leplatinam le-A' Design Award

Better Bodies Hi Isazisi Sebhrendi ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Better Bodies Hi Isazisi Sebhrendi ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Better Bodies Hi Isazisi Sebhrendi ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Imilinganiselo nePakishini: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Iithegi: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Ubuchwepheshe Bokuvelisa: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Umngeni Woyilo: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Inkuthazo: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Ubude Beprojekthi: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Ukuhamba Komsebenzi: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Amalungu Eqela: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima