Baidu for the Elderly Isicelo seSeli sokuFika ngu-Baidu Meux

Uyilo olubizwa ngokuba yi-Baidu for the Elderly Isicelo seSeli sokuFika olwenziwe ngu-Baidu Meux ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo loBuxhakaxhaka beMobhayili, iiAplikeyishini kunye neSoftwe.

IbhronziImobhayili· 2022

Baidu for the Elderly Isicelo seSeli sokuFika

ngu Baidu Meux

Umxhasi: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Imobhayili

20,356

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#133660

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Baidu for the Elderly Isicelo seSeli sokuFika

Baidu yaBantu Abadala yisicelo seseli esibonelela ngomxholo neenkonzo kubasebenzisi abadala. Isicelo sisebenzisa inkqubo yoyilo elilungele iminyaka, elinamagama amakhulu, ilayathi enye yeenteto, iindawo zokuchukumisa ezandisiweyo namagama alula. Umxholo wonke unokufundwa okanye umameleke. Iividiyo ziquka amaxwebhu obulumko. Ukukhangela ngelizwi nangomfanekiso kuvumela abasebenzisi abadala ukukhangela ngokuthetha okanye ngokuthatha umfanekiso. Ukudibanisa ilizwi kunokusebenzisa amazwi arekhodiweyo amalungu osapho ukufundela abantu okubhaliweyo ngokuvakalayo. Isicelo sisebenza kwiinkqubo zeAndroid neiOS ngazombini.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Baidu for the Elderly Isicelo seSeli sokuFika ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Baidu for the Elderly Isicelo seSeli sokuFika iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Baidu for the Elderly Isicelo seSeli sokuFika iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Imilinganiselo nePakishini: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Iithegi: UX, the Elderly, Age-friendly, AI, Online Service
Ubuchwepheshe Bokuvelisa: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Umngeni Woyilo: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Uphando: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inkuthazo: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Ubude Beprojekthi: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Ukuhamba Komsebenzi: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Iipathenti: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Amalungu Eqela: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Amagunya Emifanekiso: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021