Guizhou Moutai Maoyuan Jiu Umsebenzi Ophambili: Ukupakishwa Kotywala ngu-Luo Heng

Uyilo olubizwa ngokuba yi-Guizhou Moutai Maoyuan Jiu Umsebenzi Ophambili: Ukupakishwa Kotywala olwenziwe ngu-Luo Heng ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2022

Guizhou Moutai Maoyuan Jiu Umsebenzi Ophambili: Ukupakishwa Kotywala

ngu Luo Heng

Umxhasi: Laboratory and Hopeful

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

19,152

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#133947

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Guizhou Moutai Maoyuan Jiu Umsebenzi Ophambili: Ukupakishwa Kotywala

I-Guizhou Moutai Maoyuan Jiu yiyilo lokupakisha lotywala baseTshayina. Ibhotile yenziwe ngeglasi ngenkqubo yokutshiza intlabathi kunye nophawu olubotshelelweyo lwegolide epinki. Intamo igqityezelwe ngenkqubo yokutshiza isinyithi, kwaye phezulu esicikweni kunobonwa umzobo obotshelelweyo oxelisa iglasi. Ibhokisi yangaphandle isebenzisa ukusheshisa ngobushushu kunye nokubotshelela. Umbala oluhlaza oluntsundu negolide zenza umgca omkhulu wemibala. Iipatheni zamaza zibhekisa kuMlambo iChishui osetyenziswayo ekuveliseni, ngelixa uthixokazi obhabhayo osesicikweni kunye nomcholophethu onamasebe amaphayini osentanyeni zilandela imizila yesiTshayina yemveli.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Guizhou Moutai Maoyuan Jiu Umsebenzi Ophambili: Ukupakishwa Kotywala ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Guizhou Moutai Maoyuan Jiu Umsebenzi Ophambili: Ukupakishwa Kotywala iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Guizhou Moutai Maoyuan Jiu Umsebenzi Ophambili: Ukupakishwa Kotywala yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Imilinganiselo nePakishini: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Iithegi: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Ubuchwepheshe Bokuvelisa: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Umngeni Woyilo: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Uphando: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inkuthazo: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Ubude Beprojekthi: The project started in November 2019 in Jiangxi and finished.
Ukuhamba Komsebenzi: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Amalungu Eqela: Luo Heng
Amagunya Emifanekiso: Luo Heng