Wuliang Image Umsebenzi: Ukupakisha Utywala ngu-Luo Heng

Uyilo olubizwa ngokuba yi-Wuliang Image Umsebenzi: Ukupakisha Utywala olwenziwe ngu-Luo Heng ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2022

Wuliang Image Umsebenzi: Ukupakisha Utywala

ngu Luo Heng

Umxhasi: Laboratory and Hopeful

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

17,668

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#133952

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Wuliang Image Umsebenzi: Ukupakisha Utywala

Umbhalo: I-Wuliang Image yiluhlobo lokupakisha utywala oluyilelwe uphawu lwe-Baijiu yaseTshayina. Isakhelo sebhotile siphefumlelwe yibhotile yeNyanga yoLawulo lweMing, kwaye umzimba oyibhola ubonisa inyanga epheleleyo kunye nombono wokudibana kwakhona. Imigca egobileyo kunye nemitya yamaza amanzi asongela ibhotile njengesilika. Umzimba weglasi ukhukhuliswe ngesanti kwaye uphethe iloko ecinyeziweyo yegolide erozi, ngelixa incam yebhotile isebenzisa inkqubo yokuqhoboza isinyithi esingaqaqambanga. Ibhokisi yenziwe nge-acrylic yegolide engaqaqambanga enesinyithi esicinyeziweyo kunye nokushicilela ngobushushu. Isakhono esicacileyo kancinci sixhasa ukubamba okuzinzileyo nokukhululekileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Wuliang Image Umsebenzi: Ukupakisha Utywala ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Wuliang Image Umsebenzi: Ukupakisha Utywala iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Wuliang Image Umsebenzi: Ukupakisha Utywala yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Imilinganiselo nePakishini: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Iithegi: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Ubuchwepheshe Bokuvelisa: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Umngeni Woyilo: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Uphando: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inkuthazo: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Ubude Beprojekthi: The project started in September 2021 in Torino and finished.
Ukuhamba Komsebenzi: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Amalungu Eqela: Luo Heng
Amagunya Emifanekiso: Luo Heng