Freeze Dried Ukupakishwa Kwekofu ngu-Shanghai Yuanshang Culture Communication Co., Ltd.

Uyilo olubizwa ngokuba yi-Freeze Dried Ukupakishwa Kwekofu olwenziwe ngu-Shanghai Yuanshang Culture Communication Co., Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2022

Freeze Dried Ukupakishwa Kwekofu

ngu Shanghai Yuanshang Culture Communication Co., Ltd.

Umxhasi: Huzhou Jinnuokang Health Technology Co., Ltd.

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

36,469

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#134719

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Freeze Dried Ukupakishwa Kwekofu

I-Freeze Dried luyilo lokupakishwa kwekofu olwenzelwe imarike yabathengi abaselula. Le ndlela yokupakisha idibanisa inkangeleko yanamhlanje nezinto zenkcubeko yesiTshayina yemveli. Umbono wokubonwayo usekelwe kwizinto ezintlanu ezizezi: igolide, umthi, amanzi, umlilo nomhlaba, kwaye usebenzisa imibala yemveli yaseTshayina. Itoti enkulu iqulethe iitoti ezincinane ezininzi, ngoko ke le seti kulula ukuyigcina nokuyiphatha. Itoti nganye encinane iyavaleka kwakhona, nto leyo encedisa ekulawuleni umlinganiselo wekofu esetyenziswayo. Ileyibhile yangaphandle ishicilelwe kwiphepha elalekiweyo (coated paper), kwaye iitoti ezincinane zenziwe nge-polypropylene.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Freeze Dried Ukupakishwa Kwekofu ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Freeze Dried Ukupakishwa Kwekofu iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Freeze Dried Ukupakishwa Kwekofu idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Imilinganiselo nePakishini: Diameter 95mm
Height 130mm
Iithegi: Ingenious, Quality, Fashion
Ubuchwepheshe Bokuvelisa: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Umngeni Woyilo: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Uphando: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inkuthazo: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Ubude Beprojekthi: The project started in Shanghai in November 2020 and ended in May 2021.
Ukuhamba Komsebenzi: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.