Uyilo olubizwa ngokuba yi-87MM Brand Story Uyilo lweNcwadi olwenziwe ngu-Sunghoon Kim ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuShicilela kunye noKupapasha iMidiya.

IsilivereUkushicilela· 2022

87MM Brand Story Uyilo lweNcwadi

ngu Sunghoon Kim

Umxhasi: 87mm

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ukushicilela

575,958

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#134927

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-87MM Brand Story Uyilo lweNcwadi

I-87MM ligama lefashoni elimelelayo eKorea elidala inkcubeko yemihla ngemihla ngokuqonda kunye nobuchule. Ukususela ekusungulweni kwalo ngo-2011, luyilwe ukuze luxelele ibali leshumi leminyaka elidlulileyo kuluntu oluthanda i-87MM ngokusebenzisa i-Moment by Moment, We Say No Concept But Good Sense, igama elineminyaka eli-10 yeerekhodi. Oku kuza kusebenza ukunxibelelana ngokusondeleyo noluntu olusha lwaseKorea oluthanda i-87MM kwaye olunentshiseko ngalo ngebali labaseki ababini kunye nebali legama le-87MM.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

87MM Brand Story Uyilo lweNcwadi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. 87MM Brand Story Uyilo lweNcwadi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. 87MM Brand Story Uyilo lweNcwadi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Imilinganiselo nePakishini: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Iithegi: 87MM, brand book, book, design, editorial, graphic, typography
Ubuchwepheshe Bokuvelisa: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Umngeni Woyilo: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Uphando: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inkuthazo: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Ubude Beprojekthi: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Ukuhamba Komsebenzi: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Amalungu Eqela: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Amagunya Emifanekiso: 87MM