MTN Dew Cake-Smash Ukupakishwa Kweziselo ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-MTN Dew Cake-Smash Ukupakishwa Kweziselo olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2022

MTN Dew Cake-Smash Ukupakishwa Kweziselo

ngu PepsiCo Design and Innovation

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

40,725

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#137254

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-MTN Dew Cake-Smash Ukupakishwa Kweziselo

I-MTN Dew Cake-Smash lupakisho lweziselo esithambileyo esinencasa yekeyiki eyenziwe ngokukhethekileyo. Le ncasa yadalwa ukukhumbuza umoya wemibhiyozo yabelwana ngayo efana neemini zokuzalwa, imitshato kunye nemisitho yokuphumelela ezifundweni. Olu yilo luthetha ngamanqanaba abalulekileyo aphosiweyo kwaye lujolise ekunikeni imvakalelo yethemba nombhiyozo. Kwaphuhliswa ilizwe lomfanekiso lwabalinganiswa beekhandlela abadlamkileyo ukwenzela imizobo yepakethe kunye nokusetyenziswa kwidijithali. Abalinganiswa beekhandlela babonisa isihlwele esihlanganisene epatini. Olu pakisho lumema abathengi ukuba baphinde babhiyozele isiganeko.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

MTN Dew Cake-Smash Ukupakishwa Kweziselo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. MTN Dew Cake-Smash Ukupakishwa Kweziselo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. MTN Dew Cake-Smash Ukupakishwa Kweziselo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Inkuthazo: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Funda Uxwebhu Lweendaba

Okuxhasiweyo