Artem Luxury Watch Straps Umsebenzi ophambili: Ipakheji ngu-Joel Derksen

Uyilo olubizwa ngokuba yi-Artem Luxury Watch Straps Umsebenzi ophambili: Ipakheji olwenziwe ngu-Joel Derksen ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2022

Artem Luxury Watch Straps Umsebenzi ophambili: Ipakheji

ngu Joel Derksen

Umxhasi: Studio Otherness

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

15,879

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#139454

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Artem Luxury Watch Straps Umsebenzi ophambili: Ipakheji

Umbhalo weNcwadi: I-Artem Luxury Watch Straps yiyilo lepakheji eyenzelwe iintambo zewotshi ezenzelwe abaqokeleli. Isigqubuthelo sangaphandle siyatyibilikisa size sibonakalise ibhokisi engaphakathi eyenziwe ngevellum efrostiweyo evulwa ecaleni ngesivalo esinephepha eliqhotyoshelweyo. Kukho ne-foam engaphakathi ebambelela intambo indawonye. Ubume obungathi ngamacala-macala nobunemifanekiso obuqinileyo bugxininisa emacaleni abukhali kunye nokucokiseka kobuchwepheshe. Ukudityaniswa kwe-foil stamping namaphepha amdaka nombala ozulu-royal blue kunika inkangeleko ecikizekileyo nebonisa ubugcisa. Isakhiwo sasenziwe ngendlela ebonisa imveliso ngokucacileyo xa kuvulwa ipakheji.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Artem Luxury Watch Straps Umsebenzi ophambili: Ipakheji ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Artem Luxury Watch Straps Umsebenzi ophambili: Ipakheji iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Artem Luxury Watch Straps Umsebenzi ophambili: Ipakheji iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Imilinganiselo nePakishini: 80mm W x 20mm D x 270cm L
Iithegi: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Ubuchwepheshe Bokuvelisa: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Umngeni Woyilo: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Uphando: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inkuthazo: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Ubude Beprojekthi: 4 months, Netherlands
Ukuhamba Komsebenzi: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Amalungu Eqela: Creative Director: Joel Derksen
Amagunya Emifanekiso: Photographer: Ingmar Swalue