Al Mocha Port Ukupakishwa Kwekofu ngu-Elena Gamalova

Uyilo olubizwa ngokuba yi-Al Mocha Port Ukupakishwa Kwekofu olwenziwe ngu-Elena Gamalova ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2022

Al Mocha Port Ukupakishwa Kwekofu

ngu Elena Gamalova

Umxhasi: Al Mocha Port

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

29,899

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#140423

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Al Mocha Port Ukupakishwa Kwekofu

Uluhlu loyilo lokupakisha lwe-Al Mocha Port, eSaudi Arabia. Uyilo luphefumlelwe yimbali, inkcubeko, kunye nemvelaphi ukudala isazisi esomeleza ukunyaniseka kunye nobuchule. Ipakethe icocekile, iyaqondakala, yahlukile, kwaye ayigcwalanga lulwazi, idibanisa ixesha elidlulileyo nelikhoyo. I-Navy Blue, iHlathi eluhlaza, kunye nemibala yeGolide ijolise ekutsaleni ingqalelo yabathengi. Umzobo wekofu emacaleni ugxininisa isimo sengqondo sokunaka somenzi ekukhethweni kwemveliso. Inkqubo yokuleyibhela eguquguqukayo ivumela uphawu ukuba lulungelelanise unikezelo ngokulula, unyaka wonke.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Al Mocha Port Ukupakishwa Kwekofu ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Al Mocha Port Ukupakishwa Kwekofu iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Al Mocha Port Ukupakishwa Kwekofu yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Imilinganiselo nePakishini: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Iithegi: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Ubuchwepheshe Bokuvelisa: Aluminum Stand Up Pouch, flat bottom, quad seal.
Umngeni Woyilo: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Uphando: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Inkuthazo: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Ubude Beprojekthi: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Ukuhamba Komsebenzi: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Amagunya Emifanekiso: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova