Koch's Meerrettich Ukuphawula Ngokutsha ngu-Wolkendieb Design Agency

Uyilo olubizwa ngokuba yi-Koch's Meerrettich Ukuphawula Ngokutsha olwenziwe ngu-Wolkendieb Design Agency ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2022

Koch's Meerrettich Ukuphawula Ngokutsha

ngu Wolkendieb Design Agency

Umxhasi: KOCHS Meerrettich & Feinkost GmbH

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

27,046

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#140491

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Koch's Meerrettich Ukuphawula Ngokutsha

Isaci sibuyela ezingcanjini, ngoku siloyisa ishishini lokutya. Imifuno yamandulo yeengcambu, ezibandakanya i-horseradish, okwangoku zithandwa kakhulu. Ukuvuselela uphawu kwiishelufu, i-Wolkendieb iphinde yazisa isazisi sohlobo lwe-Kochs kunye nepotfoliyo yokupakisha. I-logo yenziwe yangoku ukuze ibe nesibindi kwaye ibonakale ngakumbi. Uyilo olutsha lugxile ekuboniseni izithako zendalo ezingalungiswanga kunye neendlela zokupheka ezicocekileyo ngaphandle kwezongezo okanye i-conservatives. Intsha ukusuka ebaleni ukuya ngqo kumthengi: ngokuthe ngqo, ngokulula nangothando olulungiselelwe!

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Koch's Meerrettich Ukuphawula Ngokutsha ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Koch's Meerrettich Ukuphawula Ngokutsha iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Koch's Meerrettich Ukuphawula Ngokutsha yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Imilinganiselo nePakishini: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Iithegi: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Ubuchwepheshe Bokuvelisa: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Umngeni Woyilo: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Uphando: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inkuthazo: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Ubude Beprojekthi: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Ukuhamba Komsebenzi: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Amalungu Eqela: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen