Bethru Umsebenzi Ophambili Wempahla Yokucoca ngu-Izabela Jurczyk

Uyilo olubizwa ngokuba yi-Bethru Umsebenzi Ophambili Wempahla Yokucoca olwenziwe ngu-Izabela Jurczyk ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2022

Bethru Umsebenzi Ophambili Wempahla Yokucoca

ngu Izabela Jurczyk

Umxhasi: Bethru

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

14,126

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#140558

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Bethru Umsebenzi Ophambili Wempahla Yokucoca

I-Bethru lulwakhiwo lwepakheji yohlobo lwemveliso yokucoca yasekhaya olusekelwe kwiithebhulethi eziqinileyo kunye nebhotile yokutshiza enokusetyenziswa ngokuphindaphindiweyo. Iithebhulethi zenziwe ngeepesenti ezingama-93 zezinto zendalo yaye zi-vegan, azihlolwa kwizilwanyana kwaye azinawo ii-microplastics. Ithebhulethi nganye inyibilika emanzini ompompo yaye ivelisa i-300 milliliters yomanzi wokucoca. Ibhotile yokutshiza ithengwa kanye kuphela isetyenziswe amaxesha amaninzi, nto leyo enciphisa inkunkuma yeplastiki. Iithebhulethi zisongwe ngephepha kwaye iibhokisi zenziwe ngephepha elinokujikelezwa. Imibala neefom zepakheji zithatyathwe kwindalo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Bethru Umsebenzi Ophambili Wempahla Yokucoca ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Bethru Umsebenzi Ophambili Wempahla Yokucoca iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Bethru Umsebenzi Ophambili Wempahla Yokucoca iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
Imilinganiselo nePakishini: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
Iithegi: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
Ubuchwepheshe Bokuvelisa: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
Umngeni Woyilo: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
Uphando: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
Inkuthazo: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
Ubude Beprojekthi: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
Ukuhamba Komsebenzi: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
Amalungu Eqela: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
Amagunya Emifanekiso: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design