Altitude Series Ileyibhile yeWayini ngu-Yanhui Zhang

Uyilo olubizwa ngokuba yi-Altitude Series Ileyibhile yeWayini olwenziwe ngu-Yanhui Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2023

Altitude Series Ileyibhile yeWayini

ngu Yanhui Zhang

Umxhasi: Wuhan Pufine Creative Technology Co., Ltd.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

24,753

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#141117

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Altitude Series Ileyibhile yeWayini

I-Altitude Series yileyibhile yewayini eyenzelwe iiwayini ezivela kummandla waseShangri-La kwaye iphenjelelwe ziimephu zobuncwane zamabali okuhamba ngeengozi. Le leyibhile isebenzisa imephu yokuphakama ukubonisa ukuphakama okuphezulu kunye ne-latitude esezantsi yendawo yokulima. Iikhowudinethi kunye namanani okuphakama abonisa umgangatho kunye nebakala lewayini nganye. Imibala emithathu ibhekisa kwindalo yasekuhlaleni, apho isilivere imele ikhephu, oblowu imele ichibi kwaye omnyama umele isibhakabhaka sasebusuku. Iikhowudinethi zegolide eziphakanyiswe kancinci zenza ukuba ibakala ngalinye libe lula ukuliqonda. Ushicilelo lwe-ultraviolet lusetyenziswa kwiphepha elikhethekileyo elineetekstsha ezigobileyo ezicolekileyo ezijika ukukhanya.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Altitude Series Ileyibhile yeWayini ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Altitude Series Ileyibhile yeWayini iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Altitude Series Ileyibhile yeWayini yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Imilinganiselo nePakishini: Width: 90MM, height: 95MM
Iithegi: Shangri-La, treasure, map, poster, wine, packaging design
Ubuchwepheshe Bokuvelisa: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Umngeni Woyilo: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Uphando: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Inkuthazo: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Ubude Beprojekthi: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Ukuhamba Komsebenzi: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Amalungu Eqela: Creative Director: Xia Ling
Designer: Wang Yang
Amagunya Emifanekiso: Creative Director: Xia Ling