Shuang Gou Sheng Fang Umsebenzi Ophambili: Ipakheji Yesiselo Esinxilisayo ngu-Yunlin Dai, Chenchen Li and Ruidong Hua

Uyilo olubizwa ngokuba yi-Shuang Gou Sheng Fang Umsebenzi Ophambili: Ipakheji Yesiselo Esinxilisayo olwenziwe ngu-Yunlin Dai, Chenchen Li and Ruidong Hua ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2023

Shuang Gou Sheng Fang Umsebenzi Ophambili: Ipakheji Yesiselo Esinxilisayo

ngu Yunlin Dai, Chenchen Li and Ruidong Hua

Umxhasi: Jiangsu Shuanggou Distillery Co., Ltd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

19,553

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#141984

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Shuang Gou Sheng Fang Umsebenzi Ophambili: Ipakheji Yesiselo Esinxilisayo

Isicatshulwa Sencwadi: Shuang Gou Sheng Fang lulwakhiwo lwepakheji yesiselo sase-China esinxilisayo. Ipakheji le iqulathe iibhotile ezimbini ezahlukeneyo. Ibhotile encinci ephezulu iqulathe isiselo esine-68 epesenti yotywala ngokobungakanani (alcohol by volume), ibhotile enkulu ephantsi yona iqulathe isiselo esinamandla aphakathi. Ibhotile nganye ingonwatyelwa yodwa, okanye iziselo ezimbini zingaxutywa ngokukhululekileyo ukudala iincasa ezahlukeneyo. Iziciko ezimbini ezenziwe nge-ABS kunye ne-PE zicwecwe ngegolide elipinki (rose gold) yaye zidityaniswa yiqhosha eliqinisekisayo, elithintela ukuvuza kwaye lenza ukuvula kube lula. Ibhokisi kunye neebhotile zihonjiswe ngeemilo zamatye anqabileyo aphefumlelwe zizindlu zeempahla ezimbindini bembali ababevelisa utywala.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Shuang Gou Sheng Fang Umsebenzi Ophambili: Ipakheji Yesiselo Esinxilisayo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Shuang Gou Sheng Fang Umsebenzi Ophambili: Ipakheji Yesiselo Esinxilisayo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Shuang Gou Sheng Fang Umsebenzi Ophambili: Ipakheji Yesiselo Esinxilisayo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Imilinganiselo nePakishini: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Iithegi: crafts, Baijiu, spirit, packaging, art
Ubuchwepheshe Bokuvelisa: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Umngeni Woyilo: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Uphando: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Inkuthazo: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Ubude Beprojekthi: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Ukuhamba Komsebenzi: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Amalungu Eqela: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua