Uyilo olubizwa ngokuba yi-Heralbony Ukupakisha olwenziwe ngu-Atsushi Morita ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2023

Heralbony Ukupakisha

ngu Atsushi Morita

Umxhasi: Paper Parade Inc.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

31,487

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#145156

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Heralbony Ukupakisha

IHeralbony luthotho lokupakisha olwenzelwe uphawu lobugcisa-nobomi olusebenzisa imisebenzi yobugcisa yamagcisa akhubazekileyo kwifashoni nakuyilo lwangaphakathi. Iphepha eliluhlaza okwesibhakabhaka elinye, elikhethwe kwiintlobo zamaphepha ezingaphezulu kwe-9,000, lisetyenziswa kuko konke ukupakisha nezixhobo zophawu ezichukunyiswa ngabathengi. Umbala oluhlaza okwesibhakabhaka ngumbala ongumfuziselo woSuku lweHlabathi lwe-Autism. Iphepha elikhethiweyo lingqindilili kwaye linobume obufana nobugcisa bezandla. Kusetyenziswa kuphela ukushicilelwa kwefoyile, kwindawo enye nangobungakanani obunye, nto leyo esusa inqanaba lokuqinisekisa imibala kwaye igcina iindleko zisezantsi. Uluhlu luquka iibhokisi zeemveliso, iibhokisi zezipho neengxowa zokuthenga.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Heralbony Ukupakisha ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Heralbony Ukupakisha iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Heralbony Ukupakisha yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Imilinganiselo nePakishini: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Iithegi: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Ubuchwepheshe Bokuvelisa: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Umngeni Woyilo: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Uphando: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Inkuthazo: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Ubude Beprojekthi: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Ukuhamba Komsebenzi: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Amagunya Emifanekiso: Photographer Yusuke Tsuchida, 2019 to 2022.