Liang Bai Kai Ipakethi Yamanzi Okusela ngu-Tiger Pan

Uyilo olubizwa ngokuba yi-Liang Bai Kai Ipakethi Yamanzi Okusela olwenziwe ngu-Tiger Pan ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Leplatinam le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IplatinamIpakheji· 2023

Liang Bai Kai Ipakethi Yamanzi Okusela

ngu Tiger Pan

Umxhasi: Jinmailang Beverage Co., Ltd

Umwini we-Ibhaso Leplatinam le-A' Design Award Kudidi Lwe-Ipakheji

415,218

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#145406

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Liang Bai Kai Ipakethi Yamanzi Okusela

I-Liang Bai Kai yibhotile yeglasi eyilelwe amanzi okusela abilisiweyo aze apholiswa. Igama libhekisa kumanzi abilisiweyo apholileyo, isiselo esidala esiqhelekileyo eTshayina. Le bhotile ayinalo ileyibhile. Endaweni yoko, umsebenzi wobugcisa ovela kumzobo wexesha lobukumkani baseSong othi Riverside Scene from Tsingming uzotywe kwakhona waza wafakwa eglasini ngokushicilela ngokudlulisa ubushushu. Umfanekiso wahlulwe phakathi kweebhotile ezilishumi elinesibini, ezimele iiyure ezilishumi elinesibini zemveli. Umphezulu weglasi wongeza ukubengezela nokuvakala kokuphathwa. Ibhotile nganye inobude obuziimilimitha ezingama-313 kunye nobubanzi obuziimilimitha ezingama-76.5.

Ukuqatshelwa

Malunga ne-Ibhaso Leplatinam le-A' Design Award

Liang Bai Kai Ipakethi Yamanzi Okusela ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Liang Bai Kai Ipakethi Yamanzi Okusela ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Liang Bai Kai Ipakethi Yamanzi Okusela ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Imilinganiselo nePakishini: height 313mm x diameter 76.5mm
Iithegi: water, Chinese water, bottle, package, label-less
Ubuchwepheshe Bokuvelisa: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Umngeni Woyilo: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Uphando: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Inkuthazo: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Ubude Beprojekthi: The project lasts 5 months, designed in Shenzhen.
Ukuhamba Komsebenzi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Amalungu Eqela: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Amagunya Emifanekiso: Tiger Pan