Luckin 2.0 Ipakethe yeKofu ye-Drip ngu-Tiger Pan

Uyilo olubizwa ngokuba yi-Luckin 2.0 Ipakethe yeKofu ye-Drip olwenziwe ngu-Tiger Pan ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2023

Luckin 2.0 Ipakethe yeKofu ye-Drip

ngu Tiger Pan

Umxhasi: Lucky Coffee Technology (China) Co., Ltd.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

43,871

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#148015

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Luckin 2.0 Ipakethe yeKofu ye-Drip

I-Luckin 2.0 luthotho lweepakethe zekofu ye-drip ezenzelwe iintlobo ezintlanu zekofu. Ibhokisi nganye izotywe ngemvelaphi yeenkozo zayo, kuquka i-Afrika kunye ne-Yunnan e-China. Izityalo kunye nezilwanyana zasekuhlaleni zizotyiwe ukubonisa umbono wendalo. Iindlela ezintlanu zemibala eqaqambileyo zahlula iintlobo kwaye zinceda iibhokisi zibonakale kwishelufa yokubonisa. Uyilo luthe ngqo kwaye lulula, lunolwazi olucacileyo lwemveliso endaweni yezaci ezinde. Iibhokisi zenziwe ngoshicilelo lwemibala emine, i-hot stamping emnyama e-matte kunye nelebheli yesilivere e-matte.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Luckin 2.0 Ipakethe yeKofu ye-Drip ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Luckin 2.0 Ipakethe yeKofu ye-Drip iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Luckin 2.0 Ipakethe yeKofu ye-Drip yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Imilinganiselo nePakishini: Width 75mm x length 110mm x height 125mm
Iithegi: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Ubuchwepheshe Bokuvelisa: Four color printing. Logo hot stamping of matte black. Matte silver label.
Umngeni Woyilo: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Uphando: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inkuthazo: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Ubude Beprojekthi: The project lasts 2 months, designed in Shenzhen.
Ukuhamba Komsebenzi: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Iipathenti: Copyrights belongs to Tiger Pan
Amalungu Eqela: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Amagunya Emifanekiso: Tiger Pan