Ggaedok Ukwakhiwa Kophawu Lwezincedisi Zokufunda ngu-Miraen Design Team

Uyilo olubizwa ngokuba yi-Ggaedok Ukwakhiwa Kophawu Lwezincedisi Zokufunda olwenziwe ngu-Miraen Design Team ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweMfundo, iziXhobo zokuFundisa kunye nokuQulatheyo kokuQeqesha.

IsilivereImfundo· 2023

Ggaedok Ukwakhiwa Kophawu Lwezincedisi Zokufunda

ngu Miraen Design Team

Umxhasi: Mirae-N

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Imfundo

616,219

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#148327

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Ggaedok Ukwakhiwa Kophawu Lwezincedisi Zokufunda

I-Ggaedok luphawu lwentengiso loluhlu lwezincedisi zokufunda ulwimi lwaseKorea. Igama elithi Ggaedok sisishunqulelo sebinzana lesiKorea elithi Ggaewooja Dokhaeryuk, elibhekisela ekuvuseleleni ukuzithemba nokuqonda okufundwayo. Ilogo idibanisa igama namanqaku okucaphula, akhethwe kuba imilo yawo ifana noonobumba nezikhamiso zesiKorea. Iifoyile zemibala ekwimibala ekhethiweyo yePantone ziqaqambisa iinxalenye zamanqaku okucaphula, kwaye ukutyatyekwa okungabengezeliyo kwandisa ukubonakala kwawo. Abalinganiswa abaprintwe kwincwadi yesigama nakwincwadi yokuqonda okufundwayo bongeza umdla kubafundi.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Ggaedok Ukwakhiwa Kophawu Lwezincedisi Zokufunda ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Ggaedok Ukwakhiwa Kophawu Lwezincedisi Zokufunda iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Ggaedok Ukwakhiwa Kophawu Lwezincedisi Zokufunda yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Imilinganiselo nePakishini: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Iithegi: Education, Print, Design, Branding
Ubuchwepheshe Bokuvelisa: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Umngeni Woyilo: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Uphando: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inkuthazo: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Ubude Beprojekthi: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Ukuhamba Komsebenzi: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Amalungu Eqela: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works