Lay's More Belgian Really Impossible Ukupakishwa Kokutya ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-Lay's More Belgian Really Impossible Ukupakishwa Kokutya olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2023

Lay's More Belgian Really Impossible Ukupakishwa Kokutya

ngu PepsiCo Design and Innovation

Umxhasi: PepsiCo Design & Innovation

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#149717

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Lay's More Belgian Really Impossible Ukupakishwa Kokutya

I-Lay's More Belgian Really Impossible luyilo lokupakisha lwemveliso ekhethekileyo (limited edition) lweetships zetapile ezithengiswa eBelgium. Olu pakisho lubonisa iincasa ezimbini ezintsha zasekuhlaleni eziphuhliswe kunye neBrussels Ketjep. Abathengi baseBelgium bamenywa ukuba bangenise iingcamango zoyilo ezinesimo esomeleleyo sasekuhlaleni, kwaye iingcamango ezimbini ezifumene iivoti ezininzi zaboniswa zaza zanikwa nembeko kwiipakethe. Le ndlela iphendula kwimarike yezidlo ezikhawulezileyo apho iibhrendi zasekuhlaleni zinikezela iincasa nezibango ezifanelekileyo. Uyilo lujolise ekugcineni abathengi bangoku bebhrendi yakwaLay's nasekutsaleni abatsha.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Lay's More Belgian Really Impossible Ukupakishwa Kokutya ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Lay's More Belgian Really Impossible Ukupakishwa Kokutya iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Lay's More Belgian Really Impossible Ukupakishwa Kokutya yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Inkuthazo: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Funda Uxwebhu Lweendaba

Okuxhasiweyo