Naked Nature I-Snack Bar ngu-Angela Spindler

Uyilo olubizwa ngokuba yi-Naked Nature I-Snack Bar olwenziwe ngu-Angela Spindler ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2023

Naked Nature I-Snack Bar

ngu Angela Spindler

Umxhasi: Depot Creative

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

18,956

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#150326

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Naked Nature I-Snack Bar

Ubunqunu beNdalo buthetha nehlabathi eliya libuyela umva kwimeko-bume. Umyili wenze uyilo kunye neqhinga lomlomo le-brand kunye nayo yonke imizobo yokupakisha. Iincasa zohlobo zicaciswa ngochwethezo olukhulu, oluzotywe ngesandla oluphuma kwipakethi, ukunqwala kwinto yokuba incasa engaphakathi ayinakuqulathwa. Ulwimi lwebrendi luyadlala kwaye lunyanisekile njengoko kupakishwa. Ubume obukrwada bebha bubonakaliswe kwiziqinisekiso zayo ezizinzileyo, kusetyenziswa i-wrapper ye-compostable yasekhaya. Ii-SRT's ziprintwe i-CMYK enombala webala eli-1 kunye nevanishi emanzi e-satin yonke.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Naked Nature I-Snack Bar ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Naked Nature I-Snack Bar iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Naked Nature I-Snack Bar iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Imilinganiselo nePakishini: Compostable rewind (@home)
Iithegi: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Ubuchwepheshe Bokuvelisa: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Umngeni Woyilo: Securing vibrant colours on an uncoated compostable stock
Inkuthazo: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Ubude Beprojekthi: 12 months, Sydney Australia
Ukuhamba Komsebenzi: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Amalungu Eqela: Angela Spindler, Designer /Creative Director