Reshock Coffee Ukupakishwa Kwemveliso ngu-Weiche Wu

Uyilo olubizwa ngokuba yi-Reshock Coffee Ukupakishwa Kwemveliso olwenziwe ngu-Weiche Wu ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2023

Reshock Coffee Ukupakishwa Kwemveliso

ngu Weiche Wu

Umxhasi: Reshock Coffee

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

18,464

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#150344

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Reshock Coffee Ukupakishwa Kwemveliso

IReshock Coffee luphawu lwaseTaiwan olusuka kwiNqila yaseChiayi. Umseki ukhetha iimbotyi zekofu ezisemgangathweni ezikhule eAli Mountain, kwaye wazizisa kwihlabathi. Uyilo lweReshock Coffee lukhuthazwe bubuhle bembono yokuphuma kwelanga entabeni. I logo ibonisa umoya wale vibes intle. Ibhokisi yesipho ibonisa uhambo lokubonakala kokuphuma kwelanga, kwaye iipakethi zangaphakathi zibonisa indalo kunye nezinto zenkcubeko kulo mhlaba mkhulu. Ngokukhupha ibhokisi, awungekhe ungcamle nje le kofu isemgangathweni kodwa uphinde ube namava alo mzuzu unomtsalane wokuphuma kwelanga usuka entabeni.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Reshock Coffee Ukupakishwa Kwemveliso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Reshock Coffee Ukupakishwa Kwemveliso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Reshock Coffee Ukupakishwa Kwemveliso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Imilinganiselo nePakishini: 420 mm x 200 mm x 40 mm
Iithegi: coffee, packaging design, sunrise, Ali Mountain, Taiwan
Ubuchwepheshe Bokuvelisa: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Umngeni Woyilo: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Uphando: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Inkuthazo: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Ubude Beprojekthi: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Ukuhamba Komsebenzi: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Iipathenti: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Amalungu Eqela: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Amagunya Emifanekiso: Photographer: Weiche Wu