Chilled Milk Ikhathoni ngu-Kazuo Fukushima and Haruka Takeuchi

Uyilo olubizwa ngokuba yi-Chilled Milk Ikhathoni olwenziwe ngu-Kazuo Fukushima and Haruka Takeuchi ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2023

Chilled Milk Ikhathoni

ngu Kazuo Fukushima and Haruka Takeuchi

Umxhasi: Meiji China Investment Co.,Ltd.

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

17,340

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#150429

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Chilled Milk Ikhathoni

Ubisi olutsha olunencasa lunokunikwa kuphela ziinkomo ezikhuliswe kwindawo elungileyo. Kwaye iinkomo zikhululekile ukufikelela kwimixhesho exutyiweyo ziqulethe izondlo ezilungeleleneyo. Ukuphefumlelwa ziinkomo ezikumgangatho ophezulu wale mveliso. Umgangatho ophezulu ubonakaliswa ngokuprintwa kombala wegolide, kwaye imizobo ezotywe ngesandla ibonakalisa incasa yendalo. Ukongeza, ingca esemlonyeni wenkomo ibonakalisa indawo entle yokuzala. Uphawu lwenkomo yegolide luphawu lwale mveliso. Kwaye ifanelekile kwimarike yaseTshayina.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Chilled Milk Ikhathoni ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Chilled Milk Ikhathoni iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Chilled Milk Ikhathoni iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Imilinganiselo nePakishini: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Iithegi: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Ubuchwepheshe Bokuvelisa: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Umngeni Woyilo: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Uphando: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Inkuthazo: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Ubude Beprojekthi: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Ukuhamba Komsebenzi: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Iipathenti: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Amalungu Eqela: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Amagunya Emifanekiso: Photographer: Zhu Jie