The Wine Bag Ipakishini ngu-Antonia Skaraki

Uyilo olubizwa ngokuba yi-The Wine Bag Ipakishini olwenziwe ngu-Antonia Skaraki ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2024

The Wine Bag Ipakishini

ngu Antonia Skaraki

Umxhasi: The Wine Bag

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

18,380

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#152156

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-The Wine Bag Ipakishini

Yenzelwe iLidl kuphela, njengoHlelo oluNgafaniyo lweKrisimesi, i-AS yenza ipakishini yewayini ephakwe ebhokisini enelihitala enesiqingatha ye-semi-dry wine, kumxumi iThe Wine Barrel. Isikhongozeli sayilwa ukuze sifane nebhegi yesandla, kunye nokongezwa kwezinto zegolide ukuvusa imvakalelo yombhiyozo kunye nokunika imvakalelo yobunewunewu. Ukufakwa kombala wesikhumba kwaphakamisa imbonakalo yaso, kwasenza safana nenyaniso nesibiza imali eninzi. Ukugqibezela inguqu, intambo ebomvu yabanjiswa njengesixhokelelisi, inika ubunyani kuyilo lwebhegi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

The Wine Bag Ipakishini ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. The Wine Bag Ipakishini iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. The Wine Bag Ipakishini iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Imilinganiselo nePakishini: Paper Box Width 250mm x Depth 100mm x Height 185mm
Iithegi: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Ubuchwepheshe Bokuvelisa: The package is a bag in box for wine. The outside is paperback.
Umngeni Woyilo: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Uphando: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inkuthazo: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Ubude Beprojekthi: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Ukuhamba Komsebenzi: Product was distributed in all Lidl supermarkets throughout Greece.
Amalungu Eqela: creative director: Antonia Skaraki and art director: Andreas Deskas