Espresso Ukubrandisha Ikofu ngu-Andromachi Kakava

Uyilo olubizwa ngokuba yi-Espresso Ukubrandisha Ikofu olwenziwe ngu-Andromachi Kakava ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2024

Espresso Ukubrandisha Ikofu

ngu Andromachi Kakava

Umxhasi: ABC Design Communication

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

15,769

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#152991

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Espresso Ukubrandisha Ikofu

Ukupakishwa kwekofu kufuna uyilo olukhethekileyo ngenxa yokhuphiswano olukhulu. Uphando olwenziweyo olusekwe kwikhowudi yombala we-espresso, lunikeze uSottos Family umfanekiso owahlukileyo ngokobuhle kupakisho. Ngoko ke, ipalethi yombala yopakisho ichaza imixube yekofu, ikhokelela ulwazi lwabathengi ukuba badibanise umbala nencasa nomxhwele ohambelanayo. Esi sifundo saphuhliswa nzulu kuthathwe ingqalelo uphuhliso lwezixhobo zengingqi eziqaqambisa uphawu lwekofu ye-espresso kaSottos Family.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Espresso Ukubrandisha Ikofu ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Espresso Ukubrandisha Ikofu iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Espresso Ukubrandisha Ikofu iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Imilinganiselo nePakishini: Metallic Pouch: Width 155mm x Height 325mm
Iithegi: espresso, sottos, coffee,
Ubuchwepheshe Bokuvelisa: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Umngeni Woyilo: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Uphando: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inkuthazo: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Ubude Beprojekthi: The project started in November 2019 in Athens and finished in December 2022 in Athens
Ukuhamba Komsebenzi: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Amalungu Eqela: Costas Lakis
Andromachi Kakava