Travel Buddy Umdlalo weSikhangeli ngu-Stefan Maier-Wimmer

Uyilo olubizwa ngokuba yi-Travel Buddy Umdlalo weSikhangeli olwenziwe ngu-Stefan Maier-Wimmer ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IntsimbiUkubhengeza· 2024

Travel Buddy Umdlalo weSikhangeli

ngu Stefan Maier-Wimmer

Umxhasi: Holidayextras.de

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ukubhengeza

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#153173

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Travel Buddy Umdlalo weSikhangeli

I-Travel Buddy ngumdlalo ohlangeneyo wokubaleka obonakalisa ngokudlalayo iimveliso zeHoliday Extras. Ilizwe lomdlalo le-parallax lidala amava okuhamba abonakalayo njengoko abadlali behamba. Kwindima yomlingani wokuhamba, abadlali bakhokela isibini ekucwangciseni iholide, benika iingcebiso zohambo oluyimpumelelo. Iingcebiso zikhokelela kuvavanyo lohlobo lokuhamba oluhlekisayo, olutyhila indlela yokuziphatha kwabantu eholide. Ecaleni kokuphonononga uluhlu lweemveliso, abadlali bafumana ingqiqo kwiindlela zabo zokuhamba.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Travel Buddy Umdlalo weSikhangeli ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Travel Buddy Umdlalo weSikhangeli iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Travel Buddy Umdlalo weSikhangeli iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Imilinganiselo nePakishini: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Iithegi: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Ubuchwepheshe Bokuvelisa: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Umngeni Woyilo: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inkuthazo: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Ubude Beprojekthi: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Ukuhamba Komsebenzi: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Amalungu Eqela: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel