Moutai 1935 Ipakethi Yotywala ngu-Chengdu Wanjiazu Technology Co., Ltd

Uyilo olubizwa ngokuba yi-Moutai 1935 Ipakethi Yotywala olwenziwe ngu-Chengdu Wanjiazu Technology Co., Ltd ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2024

Moutai 1935 Ipakethi Yotywala

ngu Chengdu Wanjiazu Technology Co., Ltd

Umxhasi: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

2,814,292

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#153916

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Moutai 1935 Ipakethi Yotywala

IMoutai 1935 yipakethi yotywala obucolisisiweyo baseTshayina obuvela kwiphondo laseGuizhou. Ibhotile yeglasi inemifanekiso ephakamileyo phezu komva obomvu, ebonisa imiboniso yegolide yabathengisi betyuwa norhwebo lotywala kwidolophu yaseMoutai. Le mifanekiso iphefumlelwe yimizobo yemveli yaseTshayina ebonisa ubomi bemihla ngemihla. Izangqa ezithathu zamaza egolide zikroliwe kwigxalaba lebhotile. Umphezulu wemifanekiso ephakamileyo ugqityezelwe ngokutshizwa ngeglaze, nto leyo iphucula ukubamba nokuphathwa. Isiciko sensimbi yezinki sisebenzisa isakhiwo esifana namazinyo aqhekekileyo njengendlela yokulwa ubuxoki bemveliso. Ibhokisi yesipho yenziwe ngekhadibhodi enokusetyenziswa kwakhona nenokubola ngokwendalo.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Moutai 1935 Ipakethi Yotywala ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Moutai 1935 Ipakethi Yotywala iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Moutai 1935 Ipakethi Yotywala idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Imilinganiselo nePakishini: product dimensions,230 mm x 85 mm x 85 mm
Iithegi: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Ubuchwepheshe Bokuvelisa: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Umngeni Woyilo: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Uphando: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Inkuthazo: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Ubude Beprojekthi: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Ukuhamba Komsebenzi: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Amalungu Eqela: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)