Challenger Ipakethi Yeziselo Ezinxilisayo ngu-Yao Wu

Uyilo olubizwa ngokuba yi-Challenger Ipakethi Yeziselo Ezinxilisayo olwenziwe ngu-Yao Wu ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2024

Challenger Ipakethi Yeziselo Ezinxilisayo

ngu Yao Wu

Umxhasi: Beijing Wuyao Cultural and Creative Co. Ltd.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

43,796

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#155598

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Challenger Ipakethi Yeziselo Ezinxilisayo

IChallenger luyilo lokupakisha lweebhotile ezimbini zotywala obuqinileyo. Olu yilo lusekelwe kumabali amabini emithi yemveli yaseTshayina, uNezha kwiBhotwe leNamba kunye noWukong kwiBhotwe laseZulwini, kwaye ludlulisa umoya wokuba nesibindi sokucela umngeni. Iibhotile ziorenji nezuhlaza okwesibhakabhaka kwaye zineemifanekiso ezalathisa lo mxholo. Ibhokisi izuba emnyama enemiphetho yegolide, kwaye izinto ezimele uWukong noNezha zishicilelwe ngaphambili ngokukrolwa okuphakamileyo nangokushicilelwa ngegolide. Ibhokisi ivuleka njengocango olunamacala amabini kwi-engile ethambekileyo yeedigri ezingama-60, ize emva koko ime nkqo kumphezulu ogudileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Challenger Ipakethi Yeziselo Ezinxilisayo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Challenger Ipakethi Yeziselo Ezinxilisayo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Challenger Ipakethi Yeziselo Ezinxilisayo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
Imilinganiselo nePakishini: Packaging box 30cm*12cm*22cm.
Iithegi: Challenger, Package design, Chinese Mythology, Chinese spirits
Ubuchwepheshe Bokuvelisa: The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
Umngeni Woyilo: The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
Uphando: This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
Inkuthazo: The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
Ubude Beprojekthi: The project began in May 2022 in Beijing and was completed in July 2022.
Ukuhamba Komsebenzi: The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
Amalungu Eqela: Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao