Jo Chu NAORAI JOCHU ngu-Eisuke Tachikawa

Uyilo olubizwa ngokuba yi-Jo Chu NAORAI JOCHU olwenziwe ngu-Eisuke Tachikawa ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2024

Jo Chu NAORAI JOCHU

ngu Eisuke Tachikawa

Umxhasi: Naorai Co., Ltd.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#157858

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Jo Chu NAORAI JOCHU

INaorai idale uhlobo olutsha lwesake ngokuyihluza ngaphandle kobushushu, ivumela incasa yesake ukuba ihlale iphelele. Ukumela ubunzulu noxolo lwenkcubeko yaseJapan, kusetyenziswa "ishide" (imiqondiso yamaphepha) ukunceda ukubonisa indawo engcwele. Ukubonakalisa ubuhle besake, iNosigner yalandela imilo yebhaluni egcwele amanzi eyenziwe luxinzelelo lomphezulu yaza yabonisa umzuzu apho amathontsi amanzi ahlanjululweyo ewisa.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Jo Chu NAORAI JOCHU ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Jo Chu NAORAI JOCHU iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Jo Chu NAORAI JOCHU yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Imilinganiselo nePakishini: 11cm x 11cm x 25.5cm/Outer dimensions of box
Umngeni Woyilo: We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Inkuthazo: We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
Amalungu Eqela: Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto