Aquetha Ukupakishwa kweSake ngu-Tacto Inc.

Uyilo olubizwa ngokuba yi-Aquetha Ukupakishwa kweSake olwenziwe ngu-Tacto Inc. ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2024

Aquetha Ukupakishwa kweSake

ngu Tacto Inc.

Umxhasi: Tacto Inc

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

32,172

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#158293

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Aquetha Ukupakishwa kweSake

IAquetha luyilo lokupakisha kunye nophawu lwe-sake yaseJapan endala. Ibhotile yenziwa ngesandla ngumzobi weglasi kwaye ibunjwe ngamandla omxhuzulane, nto leyo enika ubuxande bendalo obubonisa ukuhamba kwexesha. Imilo eyingqukuva ikwaxhasa ukukhula ngokugudileyo emva kokufakwa ebhotileni. Iileyibhile ezicace gca zenziwa ngokushicilelwa nge-letterpress engenayo i-inki ukubonisa isimilo esicacileyo sokukhuliswa kubushushu bomkhenkce. Ibhokisi yangaphandle elula inendawo egotyiweyo phakathi kwesiciko nomzimba ukubonisa umgca wexesha lokukhula. Olu yilo lubonisa i-sake endala njengomsebenzi wobugcisa endaweni yemveliso eqhelekileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Aquetha Ukupakishwa kweSake ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Aquetha Ukupakishwa kweSake iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Aquetha Ukupakishwa kweSake yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Imilinganiselo nePakishini: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Iithegi: Packaging, Product Design, Website
Ubuchwepheshe Bokuvelisa: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Umngeni Woyilo: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Inkuthazo: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Ubude Beprojekthi: 2months, Tokyo, Japan
Ukuhamba Komsebenzi: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Amalungu Eqela: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Amagunya Emifanekiso: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima