Ave Natur Umsebenzi Ophambili Wesiqulathi Seziselo ngu-Misteli Creative Agency

Uyilo olubizwa ngokuba yi-Ave Natur Umsebenzi Ophambili Wesiqulathi Seziselo olwenziwe ngu-Misteli Creative Agency ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2024

Ave Natur Umsebenzi Ophambili Wesiqulathi Seziselo

ngu Misteli Creative Agency

Umxhasi: Misteli Creative Agency

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

15,221

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#159247

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Ave Natur Umsebenzi Ophambili Wesiqulathi Seziselo

I-Ave Natur luyilo lwesiqulathi lwezinto ezenziwe nge-oat njengezinto ezifana nobisi. Olu hlobo lubandakanya iziselo ze-oat ezisetyenziselwa ukubetha, ukupheka nokusetyenziswa ngababaristi, iziselo ze-oat ezinencasa yetyokholethi kunye needwendwe. Amabhlokhi amakhulu ombala kunye neepateni zaseScandinavia zibonisa imvelaphi yaseFinland yolu hlobo lwempahla kwaye zincedisa abathengi ukwahlula imveliso nganye. Amabhokisi enziwe ikakhulu ngephepha eliqinileyo elivela emahlathini aqinisekisiweyo kwaye ayakwazi ukuphinda enziwe. Kusetyenziswa izivalo ezenziwe ngezityalo ezenziwe ngomoba. Kusetyenziswa uhlobo lokuprinta olubizwa nge-flexographic. Ubungakanani bepakethe yi-lithara enye kunye ne-250 milliliters.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Ave Natur Umsebenzi Ophambili Wesiqulathi Seziselo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Ave Natur Umsebenzi Ophambili Wesiqulathi Seziselo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Ave Natur Umsebenzi Ophambili Wesiqulathi Seziselo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Imilinganiselo nePakishini: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Iithegi: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Ubuchwepheshe Bokuvelisa: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Umngeni Woyilo: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Uphando: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Inkuthazo: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Ubude Beprojekthi: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Ukuhamba Komsebenzi: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Amalungu Eqela: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Amagunya Emifanekiso: Misteli Creative Agency