Chilled Milk Ipakethe ngu-Kazuo Fukushima and Aya Tanaka

Uyilo olubizwa ngokuba yi-Chilled Milk Ipakethe olwenziwe ngu-Kazuo Fukushima and Aya Tanaka ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2024

Chilled Milk Ipakethe

ngu Kazuo Fukushima and Aya Tanaka

Umxhasi: Meiji China Investment Co.,Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

16,322

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#159679

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Chilled Milk Ipakethe

Kukujoliswa kubafazi abatsha baseTshayina, ubisi lwestrobheri lomgangatho ophezulu oluphefumlelwe ziiresiphi zaseJapan lukhutshwe ukuze luvuselele iinkumbulo. Lwenziwe ngobisi oluluhlaza olu-50%, lunikezela ngolinganiselwano olugqibeleleyo lokuswiti kunye nobumuncu kwabo baneminyaka ephakathi kwama-20 nama-39. Le mveliso inepakethe estyilwe kakuhle, ethwelekayo esebenzisa ukuthembeka kwebhrendi yaseJapan. Uyilo lwayo, onomva omhlophe kunye nemizobo yestrobheri enyanisekileyo, lujolise ekunikezeleni ngamava entsimi yestrobheri ezolileyo, lubonisa ubutsha kunye nobunewele.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Chilled Milk Ipakethe ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Chilled Milk Ipakethe iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Chilled Milk Ipakethe iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Imilinganiselo nePakishini: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Iithegi: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Ubuchwepheshe Bokuvelisa: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Umngeni Woyilo: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Uphando: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inkuthazo: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Ubude Beprojekthi: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Ukuhamba Komsebenzi: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Iipathenti: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Amalungu Eqela: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Amagunya Emifanekiso: Photographer: Zhu Jie